New Feed & Food distributor appointed in Malaysia

Klaudija Cavala
Klaudija Cavala
Global Distribution Manager Feed
+46 406 918 724
23 January 2017

Perstorp is pleased to announce an exclusive alliance with Malaysia based distributor, Danberg (M) Sdn. Bhd., effective 12 Dec 2016 for gut health additives from Perstorp. Perstorp and Danberg will work closely together to introduce and sell Perstorp's ProPhorce™ SR to poultry and swine producers in Malaysia.

Given that Malaysian livestock agribusiness market is looking for AGP-free alternatives, providing cost effective acid-based solutions that significantly improve gut health holds an immense potential here. Timing is perfect for introducing such scientific concept based additives that require long-term commitment, relations and trust that Perstorp is confident from Danberg.

Devendra Verma, Business Development Manager for Gut Health in APAC region says:
“This new partnership will add extra mileage to our continued growth pattern. The agreement, which will see Danberg supplying Perstorp's extraordinary butyric acid ester to Malaysian market, is integral to the company’s vision to be the first choice supplier of butyric acid-based cost effective solutions."

He adds:
“Danberg is one the largest and highly respectable company with more than three decades of existence in the market. We are proud to be working with such a partner that shares our passion to serve customer second to none as well as having a deep knowledge of the customer needs, strong technical background and committed focus to cater to market requirements."

“Through alliance with Danberg, Malaysian livestock producers will now have access to ProPhorce™ SR, an additive that impacts direct gut health enhancing effects via esterification which will help the producers extract more from feed. Globally, many end-users have started their usage shift from traditional butyric acid products to an innovative form marketed as ProPhorce™ SR that quite simply delivers what it should at a very affordable investment price. ProPhorce™ SR has delivered excellent zoo-technical results under many scientific and field trials that is reflected in numerous end-customers recognizing its benefits and incorporating it as a compulsory feed additive in their feed formula already."

Perstorp is one of the few producers of butyric acid in the world, and the only producer involved in the development and production of butyric acid based additives. ProPhorce™ SR is sold in around 50 countries globally with doubling of sales volumes every year, which shows that end customers are very satisfied with its performance.

For more information please contact Klaudija Cavala.

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our privacy policy.