What is Fika?

If you work with Swedes long enough – like many at Perstorp – you’re bound to run into the word ‘fika’. Before you ever find out exactly what it means, you will notice that it is engrained in Swedish culture to the extent that it’s a pillar in the value system of a lot of people. A basic right, a necessity for a properly functioning society. But what is it really?

If you search for the Wikipedia page of fika you are redirected to the page for ‘coffee culture’. Fika can be translated as ‘coffee break’ but that is selling it a bit short. The coffee may be substituted by tea or even juice and of equal importance are the pastries.

As a common mid-morning and mid-afternoon practice at workplaces in Sweden, fika may also function partially as an informal meeting between co-workers and management. Some even consider it impolite not to join everyone else for fika. 

Fika old image
(Source: https://en.wikipedia.org/wiki/Coffee_culture#/media/File:Anders_Truedsson_Selander_(1841)_%26_family_c_1916.jpg)

Fika is the perfect platform for informal discussions, but also to discuss views and opinions that can shape how we think and act. That is why we would like to invite you all to join us for fika at EuroTier after you have partaken in our True North experience. Have one of your most memorable EuroTier experiences ever and join us for a nice cup of coffee or any other beverage and some typically Swedish fika pastries to discuss the issues that are threatening the agricultural industry today. 

We hope to see you there!

3D experience at Eurotier 2018


Tony Toebak

Marketing Communications Manager Animal Nutrition

+31 416 317 721

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