Eurotier bigger and better than ever

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Cecilia Svensson
Cecilia Svensson
Vice President Communications
+46 40 635 88 30
4 December 2012

Mid-November Perstorp participated in the Eurotier 2012 trade fair in Hanover, Germany, to promote our feed additives and related products. Eurotier is the world’s largest exhibition for animal husbandry.

The targets for the fair included creating awareness of Perstorp amongst German end-users (farmers) and promoting ProSid™ MI 700 – our latest innovation in the field of non-corrosive mould inhibitors. Eurotier 2012 was also the first opportunity to personally introduce ProPhorce™ SR, which was deliberately launched shortly before the exhibition to promote top-of-mind with visitors. A completely new stand was designed to reach these targets.

“We are very satisfied with the exhibition”, says Tony Toebak, Market Communications Manager of Perstorp Performance Additives. “In addition to doing well in terms of the objectives we set, it was obvious that our long-term efforts are paying off. Perstorp’s brand awareness is clearly increasing in the feed market. We are building a reliable image in the market, so now many key decision makers have ‘visit Perstorp to discuss feed additives’ on their to-do list for the exhibition”.

Largest livestock show ever
In terms of exhibitors (2445 from 51 countries) Eurotier 2012 has already established itself as the largest livestock show ever. The 27% growth in exhibitors is mainly due to the vastly increased interest by international companies. The expected visitor numbers were around 160.000. Final numbers are yet to be released.

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