Revised Perstorp logotype marks 1 year anniversary as part of PCG
Specialty chemicals company Perstorp Group has been part of PCG (PETRONAS Chemicals Group Berhad), Malaysia’s leading integrated chemicals provider and part of PETRONAS Group, for one year. Now, the Perstorp logotype will be updated to reflect the strong position that comes from joining forces.
It was in October 2022 that Perstorp Group became a wholly-owned subsidiary of PCG, a strategic choice to grow their specialty chemicals portfolio. The intention with the acquisition is to preserve and grow the value of Perstorp, focusing on exciting growth projects and sustainable transformation.
Ib Jensen, Perstorp President & CEO, comments:
“It has been an eventful year with constructive discussions on how to best integrate Perstorp into PCG and how to cooperate. Being part of PCG means that we now can explore new opportunities and therefor accelerate our growth plans.”
To mark the 1-year anniversary, Perstorp is today revealing a revised logotype with an added endorsement line that emphasizes the connection to PCG.
“The Perstorp brand is a highly valued asset with a rich history, and we are proud of all the values that are associated with Perstorp, like innovation, sustainability and responsibility. To now elements from PCG to the Perstorp brand will further boost our position and strengthen us as a leading specialty chemicals innovator - with the strength of PCG in our back”, says Cecilia Svensson, EVP Communications & Sustainable Transformation.
Perstorp’s new logotype will be changed in a stepwise approach during 2023 and 2024.
