Our planet is under pressure from an expanding population, rapidly increasing consumption in emerging economies and a climate impacted by human made global warming. As a response to this, we see an increased pressure for more sustainable products, stricter environmental legislation and growing consumer and industry awareness.
We know that the size of the civilization’s carbon footprint is leading to global warming and we know that one way to reduce it is to shift to renewable and sustainable materials instead of using up fossil resources. We also know that we are living way beyond the natural assets we have and that we need to find a more sustainable way of living. The mass balance concept is an important part of the solution. And this is why it is so important to know what it is and how it works.
We believe mass balance is a necessary strategy for industry to switch from fossil to renewable and recycled resources. We have to take it stepwise as building wasteful, parallel systems would neither benefit the environment nor the economy. Mass balance is about mixing fossil and renewable but keeping track of their quantities and allocating them to specific products. The actual carbon molecules in the product may not be renewable, but through a third-party certificate the renewable content is verified. This helps us all support sustainable sourcing of renewable raw material and see actual savings in CO2 emissions.
So by introducing renewable raw materials into the existing systems and storage tanks, and by keeping track of and allocating them when producing new products, we are taking the first step towards switching over to a renewable and sustainable future. Another strong benefit of mass balance is that we can guarantee the same quality and high performance of the products.