Perstorp to show that focused innovation can change the norm at EuroTier 2016

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Tony Toebak
Tony Toebak
Marketing Communications Manager
Feed & Food
+31 416 317 721
18 October 2016

Not all innovation has to be radical to result in nutritional solutions that challenge the norm. Perstorp will showcase how focused innovation has led them to significant innovations during this year’s EuroTier event in Hanover 15-18 November.

Patricia Oddshammar, the VP of Perstorp Feed & Food, explains: “As a backwards integrated company, we have both, the organic acid production platform, as well as deep insights in the end user market. Combining this gives us the opportunity to develop organic acid based solutions tailored to market needs. Perstorp embraces focused innovation. It’s key to our development as a company and it helps us to raise the bar in animal gut health and preservation.”

Perstorp looks at incremental innovation as well as radical innovation. Next year Perstorp will launch their next groundbreaking innovation coming out of their esterification platform. A platform that has already brought us market leaders such as ProPhorce™ SR and ProSid™ MI 700. “For EuroTier one of the innovations to be presented is ProMyr™ TMR. A new solution tailored to cattle, used to help preserve Total Mixed Ration, which prevents it from heating due to microbial fermentation, spoilage and loss of nutrients. ProMyr™ TMR is an example of how our extensive knowledge of organic acids and closeness to the market can bring a new formula for a real world problem. It also demonstrates our commitment to improve the nutritional and hygienic quality of feed through preservation”, according to Oddshammar.

For Perstorp focused innovation does not only result in new molecules or products. Their commitment to innovation also involves challenging conventional wisdom and practices. Perstorp’s drive to replace the use of sodium bicarbonate as a primary source of sodium in monogastrics with ProPhorce™ AC 299, a sodium formate based solution, is an example of this. This incremental innovation demonstrates that significant improvements are to be achieved by challenging the status quo. Patricia adds, “ProPhorce™ AC 299 has been on the market for a number of years. Thanks to optimization of our production platform, our understanding of molecules and markets, we now have a solution that we believe will be the new gold standard sodium source. We can show that the current gold standard, sodium bicarbonate, should be replaced with ProPhorce™ AC 299 to give nutritional, performance and economic benefits.”

Oddshammar concludes, “Despite our 135 year history, or probably because of it, Perstorp continues to show strong radical and incremental innovation capabilities by bringing the right solutions to the market. This, together with our Swedish values of responsibility and reliability, are the reasons I believe we continue to see strong growth in our business across the globe.”

Perstorp Feed & Food specialists will be on hand at stand A10 in hall 22 to explain and discuss innovative solutions that Perstorp provides for todays feed industry challenges. Share your thoughts and meet us at EuroTier.

Read more about Feed & Food here>>

For more information, please contact Tony Toebak, Market Communications Manager Feed & Food.

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