Perstorp to strengthen distribution of coatings and resins in the Italian market

Cecilia Svensson
Cecilia Svensson
VP Group Communications & Sustainability
+46 40 635 88 30
Coatings and Resins
25 January 2013

Following the overall review of Perstorp’s use of sales channels, as well as increasing the focus on key segments, we are pleased to announce that during Q4, 2012, a new and extended distribution agreement was signed between Perstorp and Milano Colori for the sales of Perstorp’s products to the coatings and coating resins market in Italy and San Marino

Besides their traditional role as a distributor of the coalescing agent (NX 795) in the Italian market, Milano Colori will also assume responsibility for distributing Perstorp’s range of building blocks for the coating and resins markets, including Pentaerythritol, Trimethylolpropane, Neopentyl glycol and our range of Specialty Polyols and Caprolactones for these applications.

The collaboration with Milano Colori will complement Perstorp’s own sales force in supplying small to mid-sized customers in Italy and San Marino.

“Milano Colori is Perstorp’s long-standing partner in this market and by formalizing this co-operation on a segmental basis we will be able to provide better efficiency as well as more development opportunities to customers in future,” says Massimo Bolognesi, Regional Sales Manager, Perstorp.

Milano Colori, located in Milan, Italy, specialize in assisting chemical product manufacturers in their quest to market their products on the Italian marketplace. From the introduction of the product to customer support, Milano Colori lends its unique experience in streamlining what is generally a complex and delicate process. After many years of working closely with important raw material manufacturers, Milano Colori is now in a position to offer a comprehensive and solid introduction in this field.

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