Happy Valentine’s Day!

It’s the day of love – it’s Valentine’s Day! But what happens in the body when we fall in love? Find the answer behind the chemistry of love.

Most of us have experienced how the chemistry of love can affect us. A glance, the sound of a voice, a touch, a gesture, a whispered word – and then we’re hooked. The chemistry of love is a cocktail of substances, including testosterone, estrogen, oxytocin, dopamine and endorphins that fill the brain.

The physical chemistry of love is triggered by our sense organs - our eyes. The object of our desire is suddenly extremely beautiful to us and the mere sight of him or her triggers a chemical reaction that makes us extremely happy and weak at the knees.

But there’s also another chemistry of love, that doesn’t happen inside the human body. The human body’s inner chemistry is not Perstorp’s business, and it manages it best on its own. We can however help with components in products that can help give love a helping hand, like cosmetics, perfumes, body and hair-care products. One example is allyl ether, which helps lipstick keep its colour and to stay where it’s supposed to. Quite important if the chemistry of love should get a little hotter!

But people don’t fall in love with us because we wear a certain perfume, paint our lips or wash our hair with a certain type of shampoo. But these kinds of products can help us, not least because they make us feel better and possibly more self-confident in general. When we feel good and at ease with the people in our surroundings we might possibly increase the chance of naturally triggering the overwhelming chemistry of love in someone else’s brain.

Happy Valentine’s Day!

Cecilia Svensson

EVP Communications & Sustainable Transformation

+46 40 635 88 30

Contact me