In response to the European Parliament's latest plastic packaging and waste regulations, an innovative solution, Akestra™, emerges. This approach to packaging is not just a reaction to new legislation; it is a step towards a more sustainable future.
The proposed regulation on November 22, 2023, aims to reshape the EU's packaging sector. It focuses on increasing recycled content, enhancing recycling rates, and encouraging reusable packaging. The original goal is to reduce EU greenhouse gas emissions from 66 million tons of CO2 to 43 million tons, marking a significant move towards decreasing plastic pollution and emissions.
At the forefront of this shift is Akestra™, combined with recycled PET for thin wall packaging. This solution aligns with the EU’s environmental goals, offering up to 90% recycled content from the start. Utilizing widely recycled PET, Akestra™ is set to be a key component in the industry’s move towards greener practices.
Akestra™ stands out for its use of recycled PET, replacing harder-to-recycle materials like Polystyrene in certain types of food packaging. This method exceeds the EU regulation’s future targets for recycled content in PET packaging, setting a high standard for the industry.
The solution has received positive feedback from the industry, being recognized for its contribution to circular packaging. Akestra™ is expected to play a significant role in reducing CO2 emissions, potentially leading to a reduction of about 375,000 tons in the EU, particularly in the packaging of everyday food items.
Claudio Gaino, VP Advanced Materials, comments, "The new EU regulation is an exciting challenge and an opportunity for Akestra™ to lead in market innovation. The increasing interest and adoption rate among clients are positioning Akestra™ as a potential new standard in circular packaging in Europe."
With the EU regulation set to be implemented by mid-2024, Akestra™ is ready to take a central role in advancing sustainable packaging, combining environmental responsibility with industry innovation.
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