Successful agricultural exhibitions in India and Russia

Last week our feed additives colleagues were present at two different exhibitions: Poultry India in Hyderabad, India and Yugagro in Krasnodar, Russia. Our objective for both exhibitions was to penetrate new markets with our feed additives and preservatives, and as such both exhibitions have been deemed a resounding success.

Poultry India
At the Poultry India expo the response to our products was near overwhelming. ProPhorce™ SR and ProPhorce™ PH was the most highlighted products at our booth.

“Potential customers commented that ProPhorce™ SR (butyric acid glycerol esters) is among the most promising new product offerings for the Indian market. They were already looking forward to testing it under local field conditions”, says Devendra Verma, Sales Manager India.

Such was the interest that regional business medium stopped by the booth to conduct an interview with Marc Kinjet, Business Development Manager Feed additives. Watch the interview below:

The Yugagro exhibition gave a platform to 700 exhibiting companies from 27 countries. Visitors to our booth showed great interest in our solutions for silage and gut health and products against pathogens, molds and mycotoxins. Representatives of some of the biggest agricultural holdings from the Southern regions visited our booth along with numbers of farmers, distributors, state organizations and students.

The main objective of finding new potential business partners for this Southern region of Russia was clearly met. We would especially like to thank our business partner in Russia: Mr. Peter van Stigt and his company Fontanka for supporting us during this exhibition.

Cecilia Svensson

EVP Communications & Sustainable Transformation

+46 40 635 88 30

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