Perstorp at IPPE: Industry direction and strong partnerships in a changing market
At this year’s International Production & Processing Expo (IPPE), Perstorp Animal Nutrition engaged with customers, distributors, and partners from across the Americas, reflecting the continued importance of collaboration in a rapidly evolving industry. For the first time, exhibitor space at IPPE was fully sold out, highlighting the event’s growing significance as a platform for dialogue and innovation.
The show attracted nearly 33,000 attendees, over 1,385 exhibitors, and the largest exhibition footprint in IPPE’s history. Despite severe winter storms across the region, the event proceeded as planned, underscoring IPPE’s role as a central meeting point for the animal nutrition sector.
During the event, Ian Atterbury, Senior VP Animal Nutrition, shared insights with publisher NutriNews Global where he talked about the perspectives on the evolving direction of animal nutrition, and what it means for Perstorp.
Responding to industry evolution
Ian Atterbury highlighted that global animal production is balancing performance, efficiency, and health with rising expectations around sustainability and environmental responsibility. As production systems become more sophisticated, producers increasingly seek solutions that deliver measurable, repeatable results.
Science-driven specialization
Perstorp’s strategy centers on specialization in gut health, preservation, and bacterial control, enabling targeted innovation grounded in scientific expertise and practical application. Decades of research continue to inform product development, ensuring solutions align with real-world production needs.
As Ian Atterbury explains: “Our business relies on high quality science and innovation to solve our customer’s problems, putting our customers at the center of our world creates the conditions where we can understand their problems and apply our specialization.”
Partnership that creates value
Modern producers expect more than inputs, they seek partners who provide expertise, reliability, and long-term value. Perstorp supports customers with application knowledge, technical collaboration, and solutions designed to maintain productivity, feed safety, and animal health in an increasingly complex landscape.
Looking forward
Rapid innovation and shifting market drivers are redefining the animal nutrition industry. For Perstorp, maintaining focus, agility, and technical excellence remains essential to supporting customers and advancing sustainable production.
Through continued collaboration and science-based specialization, Perstorp Animal Nutrition is positioned to help shape the industry’s next phase.
Watch the full interview here.
