We are happy to announce that you can now find the Perstorp Group on Facebook, LinkedIn and Twitter! Perstorp has become active in these social media in order to get in touch with our followers, to let stakeholders get to know us better and to increase the brand awareness. Social media is all about engaging with the audience – in our strategy for social media we want to extend our existing relationship with our stakeholders. Open a dialogue and engage!
Not just Perstorp Performance Additives
Just to clarify for readers of “The Difference” or visitors of perstorpfeed.com: the accounts mentioned are from the entire Perstorp Group. The feed additives division will be active on all of the social media, but so will all the other business units within Perstorp. So expect a very diverse set of updates on all social media.
Why social media?
“It’s very exciting to see us broaden our communication channels,” says President and CEO Martin Lundin. “I am looking forward to us engaging with customers, employees – current and future - as well as other stakeholders in social media.”
Facebook – THE social network
Hedvig Ekman, recently appointed Digital Communications Manager explains: "Facebook is a perfect channel to get to know Perstorp from a less corporate perspective and thereby increase brand awareness, which is very important to us.
Like us on facebook and you will be the first to read:
News, photos and movies from our everyday work, where safety and continuous improvements play an important role.
What exhibitions we will be on, what is happening during the exhibition or what they were like afterwards.
How we contribute to a more sustainable world with our products.
What it is like working at Perstorp and what it means to be a Perstorper in the roles of Process Engineers, Operators, Accountants, Lab Engineers, Customer Service representatives or others.
What about LinkedIn and twitter?
LinkedIn is a professional networking site often described as “Facebook for business people”. It is the place to build, engage with and manage your professional network. LinkedIn has 175 million members worldwide and is growing rapidly.
We will be using LinkedIn to engage with followers and allow them to find new contacts to do business with. LinkedIn is also a valuable and efficient recruitment tool. By having an up-to-date company page with relevant content we will let jobseekers learn more about us. We can also actively search for candidates and advertise open positions.
Twitter on the other hand is a micro-blog where you send out short messages (max 140 characters) to those that follow you. For Perstorp Twitter is a way to communicate with our customers, prospects, and others interested in our company, our products and other news we want to share. It allows us to promote new website content, upcoming events and job opportunities at Perstorp in a very quick and effective way.
Do you want to get connected via facebook? Go to http://www.facebook.com/PerstorpGroup and give us a ‘like’!
We hope you want to join our Perstorp page on LinkedIn. If so please visit http://www.linkedin.com/company/Perstorp-group and click ‘follow’ on the top right.
You can follow us on Twitter by going to: https://twitter.com/perstorpgroup and clicking ‘follow’.
Of course you need an account for all of these social media to be able to follow us.
We hope to see you as followers soon and to hear your feedback!