Our business strategy
In our corporate vision we have clearly stated that our strategic goal is to be the leader in selected niches within specialty chemicals where Perstorp can add value to customer applications. The purpose is to create value and growth, for our customers, owners and us. Our ambition is to act with goal-oriented awareness that results in focused and innovative solutions. Solutions that fit perfectly into our customers value chain. To accomplish this, our strategy must be easy to communicate both internally and externally. We achieve clarity by always connecting the essence of our strategy to our brand.

Our brand
Achieving clarity towards our customers means consistently communicating our brand offer and values. Being clear and concise enables us to differentiate Perstorp from competition and positively influence the customer’s perception of us. To achieve this we need to define and agree the brand content in order to communicate with one voice and with full impact.


Our brand values >>
Focused innovation
Innovation in everything we do

Reliability
Delivering our promises globally

Responsibility
Putting the care into chemicals